Forever 21 introduces Love21 Maternity!

Fast fashion retailer Forever 21 is doing big things! They’ve just opened their first store in the Phillipines, opened a HUGE 4 level store in Times Square, and most recently; had a baby! OK, well maybe not an actual baby, but they have given birth to a maternity line. I think this is huge news for fashionable Moms to-be. With Love21 maternity, expecting Mothers can look great without dishing out a lot of money on clothes they will only wear a few months.

In preparation for the launch, F21 enlisted the help of real-world mothers to be, to dish on the new line. Check it out below.


Pictured above, from left to right:
Angie, Cynthia, Heidi and Michelle.

NAME: Cynthia
HOMETOWN: San Francisco
HOW FAR ALONG? 23 weeks pregnant
What was your go-to, foolproof outfit before being pregnant?
Skinny jeans, oversized top, lightweight jacket and boots or wedges.
What was your favorite thing you wore at the shoot?
The denim was my favorite because it was comfortable around the waist and still flattering. It was nice not having to use a rubber band to expand the waist of my own skinny denim.
Any advice you’d like to share with others?
Exercise, like walking, stretching and prenatal yoga, is so good for you and your baby, plus it helps you look great in your clothes!

NAME: Angie
HOMETOWN:
Los Angeles
HOW FAR ALONG? 33 weeks pregnant
Describe your style in three words, before pregnancy.
Trendy, comfortable and random.
What was your go-to, foolproof outfit then?
Tight skinny jeans, heels or wedges and tons of accessories.
What was your favorite thing you wore at the shoot?
Spandex leggings—they’re very comfortable and easy to dress up or down!
What is your opinion of the Love 21 Maternity line?
The product is very basic and very easy to work with. I would definitely buy from it…especially the jeans! I would certainly recommend it to my friends.

NAME: Heidi
HOMETOWN: Leicestershire, England
HOW FAR ALONG? 24 weeks pregnant
Describe your style in three words, before pregnancy.
Simple, modern, vintage.
How has your style changed? What is your go-to outfit now?
I can’t wear vintage jeans due to the non-stretch quality of the denim, so I now wear either leggings or denim jeggings with a fitted shirt. I wear heels when my feet are not too swollen.
Any advice you’d like to share?
Be comfortable and experiment by trying on lots of outfits to see what looks good on your body shape as it changes from month to month. You need to keep on reinventing yourself!

NAME: Michelle
HOMETOWN: Los Angeles
HOW FAR ALONG? 28 weeks pregnant
Describe your style in three words, before pregnancy.
Vintage, feminine, casual.
What is your opinion of the Love 21 Maternity line?

This line gives me a chance to indulge my true style without a huge investment. It’s so important to have comfortable, flattering clothing during this time.
Do you like showing off your belly? What pieces allow you to do this?

I love all the positive and friendly attention I get from being pregnant. Modest, but fitted tops and skinny jeans allow me to feel good and showcase my pregnancy.

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Comments

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  17. Awww, that’s good to know. I won’t be preggers anytime soon but I know that a lot of pregnant women complain about not being able to find trendy wear. Now it’s possible!

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